Our Practices
Corporate
Finance & Banking
Technology
Consumer Marketing
Healthcare
Public Affairs
Aviation
Hospitality
Education
Oil & Gas
Tourism
Fashion
Corporate & Finance
Concerns over corporate wrongdoings call for transparency. Public accountability was never more pertinent in the Middle East than it is today, and corporate reputation is getting increasingly fragile and facing several challenges. While our Corporate team under the Corporate and Finance Practice works at helping companies across various sectors cultivate enduring relationships with their stakeholders, our centralized lead Finance team in Dubai focuses on PR financial services in the Gulf. As the Middle East’s financial world attracts hordes of companies to the equity markets, Virtue teams are geared to serve these companies through in-depth knowledge of capital.
Public Affairs
PR pundits rightly put great emphasis on community advocacy. The public is the king today, and even governments are responding to this trend by striving for transparency. One of the biggest current challenges is handling the public affairs needs of private or public organizations. Virtue has a proven track record in helping private and government bodies achieve their communications objectives. Similarly, NGOs swear by our ability to reach out to the target audience through focused programs, driven by strategic thinking and seamless execution. Our experienced teams have extensive risk management skills and strong grasp of the region’s intricacies.
Health & Pharmaceuticals
Healthcare forms a key priority of the Middle East’s governments, as there is an urgent need for upgraded health services across the region. The setting up of healthcare hubs and the arrival of major healthcare institutions in the region herald a dynamic future for the healthcare industry. At Virtue, we are fully geared to create tailored marketing communications solutions for healthcare and pharmaceuticals players across different fields of specializations.
Consumer Marketing
In a region boasting the world’s highest disposal incomes and where shopping is a big pastime, grabbing the consumer attention is a major challenge, while retaining loyalty is even more difficult. To help brands stand out in the crowd, we devise programs focused on taking the message straight to the target audience as well as shaping consumer behavior, by striking a balance between conventional channels and innovative communications programs.