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+9714 4508835

Our Services

We have amazing relationships with Middle East’s general and specialised media, bloggers and other influencers and opinion formers.

Sectors

  • Corporate & Institutional
  • Healthcare & Medical
  • Government & Public Affairs
  • Aviation & Aerospace
  • Hospitality & Hotels

In the fast-moving business landscape of the Middle East and Gulf region, corporate reputation is one of the most valuable assets a company can possess. At Virtue PR & Marketing Communications, we specialise in corporate communications in the UAE, GCC, and wider Middle East that go beyond press releases to create lasting impact. We work with multinational corporations, regional conglomerates, SMEs, and family businesses to craft messages that resonate with stakeholders, investors, employees, and the public.

Our services include executive profiling, corporate storytelling, crisis and reputation management, investor relations, and internal communications. We ensure your leadership team is positioned as a credible voice in your industry, supported by thought leadership articles, conference speaking opportunities, and targeted media outreach.

Whether you’re navigating a market entry into Saudi Arabia, announcing a major merger in Dubai, or reinforcing your sustainability commitments in Abu Dhabi, our approach blends cultural understanding with international best practices. By combining strategic planning, media expertise, and measurable KPIs, we deliver corporate PR campaigns that build trust, protect brand equity, and strengthen market position — ensuring your organisation remains a respected name in the GCC’s competitive corporate arena.

Healthcare communication in the Middle East requires accuracy, empathy, and cultural sensitivity. At Virtue PR & Marketing Communications, we specialise in healthcare PR in the UAE and GCC for hospitals, clinics, pharmaceutical companies, wellness brands, and medical technology innovators.

We develop campaigns that inform, educate, and inspire trust, from public health awareness drives and vaccination campaigns to product launches for life-saving medicines and breakthrough technologies. Our messaging is crafted to simplify complex medical information while maintaining scientific integrity, making it accessible to patients, caregivers, and healthcare professionals.

We work with regulatory bodies and health authorities to ensure compliance, particularly in markets like the UAE and Saudi Arabia where healthcare communication is subject to strict oversight. Whether it’s promoting a telehealth platform in Dubai, highlighting a new hospital wing in Riyadh, or raising awareness about lifestyle diseases across the GCC, we ensure every message reaches the right audience through the right channels.

Our healthcare PR strategies combine media outreach, stakeholder engagement, and community initiatives to position our clients as trusted leaders in advancing the region’s health and wellness standards.

Public sector communications in the Gulf are instrumental in shaping public perception and building trust. At Virtue PR & Marketing Communications, we provide government PR and public affairs services in the UAE, Saudi Arabia, and wider GCC that align with strategic national visions and stategies.

We work with ministries, government agencies, and semi-government organisations to design campaigns that inform, engage, and inspire action. Our expertise covers public awareness programs, stakeholder communication strategies, crisis management, and media engagement, ensuring that official initiatives are clearly understood and positively received by the public.

From launching environmental policies to promoting tourism strategies, we ensure messages are adapted to resonate with diverse audiences from citizens to international investors. We also provide strategic counsel for navigating sensitive policy communications and shaping global perceptions of government achievements.

By combining cultural insight, media influence, and precise message control, we help public sector clients deliver communications that strengthen community trust and support the successful implementation of national development goals across the GCC.

The Middle East is home to some of the world’s busiest aviation hubs and fastest-growing aerospace sectors. At Virtue PR & Marketing Communications, we deliver PR for airlines, aviation services, and aerospace companies in the UAE, GCC, and wider Middle East, ensuring your brand is positioned as a leader in safety, innovation, and passenger experience.

We work with commercial airlines, private jet operators, airport authorities, aerospace manufacturers, and aviation technology providers. Our services include route launch campaigns, industry conference visibility, thought leadership positioning, crisis communications, and strategic partnerships with tourism boards and travel trade media.

From promoting a new direct route from Dubai to a global destination, to showcasing the capabilities of a new MRO (Maintenance, Repair, and Overhaul) facility in Saudi Arabia, we ensure your messages reach both B2B and B2C audiences.

We leverage our relationships with aviation journalists, influencers, and industry associations to secure meaningful coverage and engagement. In an industry driven by innovation and trust, we help you stand out in competitive markets while navigating the regulatory, operational, and cultural dynamics unique to the GCC.

Tourism in the GCC continues to diversify, with luxury, cultural, and eco-tourism offerings attracting millions of visitors annually. At Virtue PR & Marketing Communications, we specialise in PR for hotels, resorts, and hospitality brands in Dubai, Abu Dhabi, Ras Al Khaimah, Jeddah, Riyadh, Doha and across the Middle East, helping properties maximise bookings, guest loyalty, and brand equity.

Our campaigns cover everything from grand openings and seasonal offers to global media exposure and influencer activations. We work with luxury resorts, boutique hotels, international chains, and F&B outlets to create compelling narratives that highlight unique guest experiences, award-winning dining, wellness programs, and sustainability initiatives.

Whether it’s launching a beachfront resort in Ras Al Khaimah, promoting a culinary festival in Riyadh, or creating staycation buzz in Dubai, we ensure your property stands out in a crowded market.

Our approach integrates traditional PR with social media storytelling, targeted influencer partnerships, and event marketing. We also collaborate with tourism boards and travel trade platforms to position your brand as a preferred choice for both international and regional travellers.

Marketing & Research

Digital, Viral and Direct Marketing
At Virtue, online communication is a high priority area. We use content marketing and online brand engagement, including search engine marketing and optimization to reach out to stakeholders.
Virtue strives to take brands into consumers’ minds and hearts through the whole process. Good brand management demands proactive brand communication to ensure that we are managing our reputations as positively as possible. Virtue has the infrastructure and skill base to handle the whole gamut of tasks, including corporate identity development, corporate literature, audio-visual presentations, sonic branding, brand guidelines and advertising.
PR professionals, because of a deep understanding of the client’s business, can work on developing the corporate personality of the client. Based on our understanding of our clients’ values, culture and concepts, we can develop a complete corporate identity to reflect the “persona” of any corporation. We are also equipped to produce internal and external newsletters, magazines, white papers, annual reports and other corporate collaterals.
Virtue offers a hot of creative services to support our PR campaigns and ensure consistency of messaging. We can deliver creative inputs and big ideas because of our “hands on” knowledge of our clients’ business and messages. We hire highly experienced in-house designers who work closely with account handling teams. Virtue’s production services cover strategic development, project management, scriptwriting, production and postproduction services. Our teams have highly experienced communications experts to deliver VNRs, documentaries and corporate films, and other audio-visual assets.
Virtue has managed scores of events under tight timelines, involving complex logistical support. Our success is due to meticulous planning, and fanatical attention to detail, in any event, whether it is conferences, seminars, gala dinners or other high-level functions.
Our research unit devises communications programs for our clients as well as manages stakeholders audit, intelligence gathering and influencers’ group analysis. We believe that market research plays a central part in organizations’ growth and competitiveness. Elements like income, preferences and demographics help map stakeholders and segment the market for your products or services. Virtue helps providing market research services with state-of-the-art data collection to maximize the ROI of any research conducted. Virtue monitors and provides guidance on competitive intelligence and identifies opportunities via competitive programs that meet the strategic choices. This competitive data can be effectively used to align with marketing campaign of our clients. We work on stakeholders mapping and profiling, opinion surveys, polling exercises, focus groups, consumer tracking, executive interviews, competitive market analysis, societal alignment research, corporate and positioning research.
Digital and viral marketing, in its pull and push forms, is the future. Email, podcasting, blogs, and smart phones are hot channels of public interaction today. At Virtue, online communication is a high priority area. We use online brand engagement, including search engine marketing and optimization, to reach out to stakeholders. We study our target audience through due diligence.

Specialists in Robust Business Communications

Virtue PR & Marketing Communications excels in providing solutions that integrate into our client’s marketing and communications goals. We deliver communication services in four key Specialty Areas: Public Relations, Media & Stakeholders Outreach, Integrated Communications and Marketing & Research. Working with the client, we drive each strategy with meticulous planning, strategic direction and clear-headed execution, to deliver the message with maximum impact. Whether you require crisis management, corporate branding, celebrity programs or brand awareness, Virtue is ready to step in and take control.

Public Relations

PR Advisory & Delivery

A long-term PR program has to incorporate leadership counseling, stakeholders’ identification and analysis, media training, competitor audit and opinion research. Through sessions and workshops focusing on identifying and analyzing key issues pertaining to our client’s business and the overall macroeconomic environment, we counsel them on how these developments impact perception of their brand. We have developed effective means of monitoring and sharing relevant information, and we ensure that resultant communications programs are closely aligned to our client’s objectives and business strategies. Virtue has delivered extensive counseling programs, helping clients establish their PR operational systems and streamlining daily workflow. Additionally, we offer onsite consultancy to help devise strategic programs, planning and developing creative concepts.

We believe in establishing long-standing relationships with our clients, with the highest levels of service, insight, creativity and industry knowledge. This is because we are in the business of reputation management. It takes only a fraction of a second for a company to lose its reputation. Reputation is no longer a luxury that could be dispensed with, but it has a definable value to an organization. We protect the corporate reputation of an organization by ensuring that their senior executives are skilled to deal with any situation or emergency or crisis. We also handle risk management to lower risks by managing the probability of bad incidents and their effect on stakeholders whom we map according to agreed parameters. Our risk management falls under the perceptual risk management techniques which totally focus on the negative effect of risks on public perceptions.

As in other parts of the world, the media landscape in the Middle East is driven by changes in technology. The print media is slowly losing some of its shine versus digital media. Bloggers and influencers have emerged as the new journalists. The perceptions among consumers and businesses are changing in favour of the digital media. We, at Virtue, believe in remaining a step ahead when it comes to using innovative channels. As digital PR has become increasingly effective, we use digital platforms for adding value to our overall communications offering.

Organizations create a certain impressions on consumers’ minds. It is left for PR agencies to ensure that their clients are perceived as thought leaders. Thought leadership is an influential and powerful marketing exercise that originates from the company’s vision, mission and business objectives. Thought leadership is a must for every organization that seeks to rise above the crowd and steal a march over competitors.
Executive visibility programs are designed to position our clients as identifiable figures in a subtle manner. The aim is to ensure that the public regard them as experts in their area of activity. We help clients position themselves as industry leaders and thinkers, and we are proactive in identifying visibility platforms, such as conferences or public events. Our executive visibility programs are powered by our belief that every organization needs a face, voice and tone. We also excel in developing and managing strategies that champion industry causes.

Key messages need to be effectively tailored and conveyed to the audience and stakeholders. Our Differentiation Sessions help establish your organization’s key messages, laying the foundation for more dynamic PR strategies and tactics. Effective delivery of key messages shape thought and opinion of an organization. They adhere to the overall business strategy and support programs managed by marketers and leadership teams.

Public advocacy definitely holds the key to any organization’s survival, irrespective of its specialization or size. Opinion formation and public advocacy campaigns are about behavioral management and they are aimed at raising public support for certain issues of community relevance. The fundamental goals of advocacy campaigns are shaping the public opinion by highlighting these issues through grassroots mobilization techniques. Be it a call for conserving electricity and water consumption or highlighting the importance of banning smoking in shopping malls, our public advocacy programs deliver.

Media & Stakeholders Outreach

Media Management

For a client, having an agency that has strong contacts with media is half the battle won. At Virtue, we work closely with local, regional and international editors, correspondents and reporters, to ensure across-boarders coverage for our client’s messages. Virtue prides itself on its competency in media mapping and we work closely with print, broadcast, audio and online media to generate maximum visibility for our clients at the right time and through the right channels. Virtue helps our clients reach audiences effectively through ongoing dialogue with key media, including proactive article and feature placement, press conferences, roundtables, interviews, media message development, media profiling, media generation activities, message tracking, media response activities, media audit and video news releases.

For us media training is confidence, confidence and confidence.
Virtue looks at Media Training as a core requirement for all our clients. However capable a client’s CEO or other top officials might be in presentation skills or oratory, handling media requires a different set of skills. One little slip, and a company can get into real trouble!
The media today has become more hostile and more aggressive. Media persons are no longer satisfied with simple answers or evasive answers like “No Comment”. The ideal way is to face the media with confidence, in a language and approach that allows the company to present its viewpoint, without getting on the wrong side of the media.
We, at Virtue, ensure that C-suite executives gain higher levels of confidence in conveying key messages more powerfully to the media, and thus be well prepared to handle any situation or crisis that could impact on corporate reputation. We train top officials anticipate media questions and keep the right answers ready. We advise clients on what to say and what not to say, and how to say it – whether they’re going on TV, radio or having a press interview.
Our media training is delivered by veteran journalists and experienced PR persons, with expertise in the client’s specific area of business. We have on our panel of top-grade presenters and broadcasters. We use simulation scenarios to help our clients handle a particular incident or crisis with the highest level of confidence.
In short, our training programmes empower you to take full control of any situation and present your best image to the media. We also specialize in delivering comprehensive public speaking skills, presentation skills, message development and speaking techniques.

There is a critical need to take a second look at media monitoring and the analysis process in the MENA region. We need to go beyond “impressions” or “advertising equivalency”. Column per cm is not a dynamic unit of measurement and English/Arabic or country segregation does not meet the standards. We, at Virtue, analyze and monitor an exceptionally wide range of broadcast, print and online media through a more effective yardstick. We offer a more sophisticated and qualitative analysis, including share of favorable discussion analysis, third party endorsement, message delivery, perception audit and brand recognition. As a results-driven agency, the motivating force behind every piece of work is measurability. We work with our clients to provide ongoing management and evaluation processes.

With increased investor interest in Middle East, companies need to manage communications and perceptions with current and potential investors.There are numerous cases of people venting their anger against companies when things go wrong. This makes investor outreach very critical, so that share prices are not dictated by speculation or rumours. We attempt to better understand the investor community, assess the regulatory systems in place and enhance the company’s reputation based on a progressive mix of transparency and reputation management.
 

We have perfected the techniques of reaching industry analysts and influencing them through a planned and multi-faced approach. Influencer outreach involves creating, maintaining and enhancing long term relationships with the influential stakeholders. We help organize third-party programs, roundtable discussions with NGOs and other public organizations and institutions as well as scientific and research institutes, international organizations and business associations and the larger influential parts of the community.

It is a globally recognized fact that corporations have a growing responsibility to transcend commercial interests by contributing to solving global social problems, such as improving water and air quality, reducing poverty, and enhancing access to healthcare. Corporate social responsibility is slowly getting recognition in the MENA corporate boardrooms, but the finer techniques of implementing CSR are generally missing? Developing an effective CSR program involves conducting extensive planning to determine the goals of the CSR program and the mechanisms needed to execute it. This is where we fit in!

Integrated Communications

Crisis Communications

Crises are a real barometer of an organization’s solidity. Pre-empting crises, therefore, should always be the goal of any marketing communications program. PR is the most effective tool for limiting damage to public image in times of crises. The task of managing crisis situations is handled by our senior teams who guide clients on how to avoid or manage crisis situations. In the event of any trouble, we make sure we are there by your side. We then create communications plans that address the factual realities as well as perceptions amongst stakeholders, after gaining a deep understanding of the issues involved.

Communicating to diverse groups of employees within an organization is no easy task. This challenge is further complicated in companies that have multiple branches where corporate headquarters is responsible for delivering the same message to branch offices across the board. Virtue has the expertise to work with the client to devise programs that ensure that the key messages reach the target segments and yield the desired results.

We help plan and implement multicultural communications strategies for our clients. Using highest ethical standards, we create powerful messages designed to shape purchasing behavior and influence thought patterns amongst a diversity of cultures. We understand that corporate communications need to keep in mind consumers’ habits and idiosyncrasies before deciding on the message and the medium. In a multicultural environment like the Middle East, it is imperative to use cross cultural communications to cut through the clutter of the variety of sensitivities, approaches, norms and ethics.

At Virtue, we strive to enhance our clients’ brand equity and corporate reputation. We help clients develop corporate messages, and convey them clearly in a crowded marketplace. We are experts at reaching identified target markets and interest groups with right corporate communications techniques, through a dialogue approach that involves our clients and their stakeholders.

Virtue helps organisations succeed in times of change through a unique approach. Fully aware that restructuring or mergers or acquisitions fail because of lack of proper change management program, we believe it is the job of the communicators to handle the change journey. Our approach to change management is simply to turn monologue into a dialogue. There is no need to re-invent the wheel, instead a strategy could be developed by tackling issues like who needs to know about the change, what they need to know, when do they need to know, how and how often they should know and who should communicate the change.

Editorial plays a crucial part in the success of any communications activity. We have unmatched reputation in high-quality professional English and Arabic editing. We do text for powerful speeches, presentations, features, white papers and annual reports. Similarly, our translators work in coordination with our editors to make sure that the clients’ key messages are not lost in translation. We work with a multicultural approach to ensure a high quality language levels, taking into consideration the features of each language.

Additionally, we do simultaneous and consecutive translation at international conferences and senior-level meetings. And our teams accompany delegations on site tours providing interpreting and facilitating communication with local audiences.